China's Home Goods Industry: From Jiangsu-Zhejiang-Shanghai to Guangdong

In today’s globalized procurement environment, understanding the regional advantages and characteristics of China’s home goods industry clusters is essential for purchasing managers. For new buyers, quickly grasping the distribution of these industry clusters will not only improve efficiency but also help them make better decisions when choosing suppliers and products. This article introduces the distribution of China's home goods industry clusters and provides insights on how to choose the best procurement regions.

1. Jiangsu-Zhejiang-Shanghai: The Name of Innovation and High Quality

The Jiangsu, Zhejiang, and Shanghai regions (Jiangsu-Zhejiang-Shanghai, also known as the "Yangtze River Delta") are one of the most important home goods production bases in China. This area is known for design innovation, high-quality products, and flexible production capabilities, especially in home decor and metal furniture.

• Advantages: This region has a strong focus on design and research and development, attracting numerous home goods design firms and manufacturers. The products produced here are often fashionable and feature high-end craftsmanship, making them popular with buyers in Europe and North America.

• Recommended Products: Stylish home decor, custom furniture, metal storage products, and more.

2. Guangdong: Large-Scale Production and Cost Advantages

Guangdong Province, particularly the Pearl River Delta, is a major hub for home goods production. It covers all types of home goods, from wooden furniture to metal parts and plastic products. Guangdong’s large-scale production capabilities and mature supply chain make it a preferred choice for procurement managers.

• Advantages: Guangdong offers lower manufacturing costs, along with a complete set of production facilities and abundant labor resources, making it ideal for large-scale orders. Suppliers here can offer everything from basic home goods to high-end custom products.

• Recommended Products: Mass-market products like plastic home goods, storage racks, kitchenware, and more.

3. Fujian: The Perfect Combination of Tradition and Modernity

Fujian is mainly known for wooden home goods and small household appliances. The region’s home goods manufacturing industry is primarily family-run businesses but has gradually adopted modern production facilities and management systems.

• Advantages: Fujian products are known for their fine design and craftsmanship. The region has a long history of wood-based manufacturing, making it a leader in the production of wooden furniture and crafts.

• Recommended Products: Wooden furniture, bedding products, and crafts.

4. How to Choose the Right Supplier and Production Base Based on Product Categories

Different product categories are best suited to different production regions. Here’s a quick guide to match products with their ideal manufacturing bases:

• Metal Home Goods: Jiangsu-Zhejiang-Shanghai, Guangdong.

• Plastic Home Goods: Guangdong.

• Wooden Furniture: Fujian, Zhejiang.

• Kitchenware & Storage Solutions: Guangdong, Jiangsu-Zhejiang-Shanghai.

When choosing a production base, it is important to consider factors such as supplier production capabilities, design innovation, and delivery timelines. For custom products requiring design, the Jiangsu-Zhejiang-Shanghai region is ideal, while for bulk production of standardized products, Guangdong is the best choice.

Download Resource: China's Home Goods Import Data

To further enhance your understanding of China’s home goods industry and the key production regions, we are providing access to the latest import data from China Customs. This data covers the following two major product categories based on their customs codes:

• 73249000: Metal household items

• 83025000: Other home goods and accessories

The data includes detailed statistics from recent years (2022–2024), offering valuable insights into import volumes, trends, and growth patterns across different regions.

You can download the full dataset for each year using the links below:

• Download 2022 Data for Metal Household Items (73249000)

• Download 2023 Data for Metal Household Items (73249000)

• Download 2024 Data for Metal Household Items (73249000)

• Download 2022 Data for Other Home Goods (83025000)

• Download 2023 Data for Other Home Goods (83025000)

• Download 2024 Data for Other Home Goods (83025000)

Additionally, you can access more detailed China Customs import data directly from China Customs Statistics.

These resources are free to access and are designed to help you gain a deeper understanding of the trends in China’s home goods market.

Conclusion: Choose the Best Procurement Region to Improve Efficiency

By understanding the distribution of China’s home goods industry clusters, new buyers can quickly make informed decisions about suppliers and production bases. Knowing the characteristics of each industry cluster not only helps improve procurement efficiency but also ensures that the products meet market demands in terms of quality and delivery timelines.

We hope this article provides you with valuable insights into China’s home goods market and helps you make better procurement decisions. If you have any questions or need more industry information, feel free to contact us.